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Factors driving the implementation of category management

CAPS Infographic - Factors driving the implementation of category management
We asked executives to rate the importance of different factors that motivated their companies to move towards a category management approach. Top deciding factors were creating value for the business, followed by reduced costs, and reduced supply chain risk. A Playbook for Category Management is available to CAPS members in the CAPS Library now.

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CAPS marketing

CAPS marketing

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