From Hype to Insight: A Call for Theory-Driven LLMs in Business Research

Large Language Models (LLMs) are rapidly accelerating innovation in supply chain management, offering unprecedented opportunities to enhance decision-making, minimize bias, and reveal insights that were once hidden in complex data streams. Yet with this promise comes risk. To fully harness AI’s potential responsibly, supply chain leaders need approaches that integrate it within proven frameworks.

This webinar explores both the opportunities and pitfalls of LLMs in supply chain practice. Participants will gain a deeper understanding of why theory-driven strategies are essential for leveraging AI effectively, and how these tools can be applied to real-world challenges. As a highlight, attendees will also receive a first look at Negotiation Bots – an in-progress framework designed to apply theory-informed LLMs specifically to procurement contract negotiation.

What You’ll Learn

• Understand real-world business applications of LLMs and their potential to address cognitive and decision-making biases.
• Recognize the limitations and risks of naïve LLM adoption, including insights from recent research on generative AI and agent-based models.
• Learn why theory-driven approaches are essential to unlock the full potential of AI in business research and practice.
• Gain a preview of Negotiation Bots, an AI-supported framework designed for procurement contract negotiations.

Register early to save your spot

This webinar is open to the public and designed for procurement professionals interested in learning how to responsibly apply LLMs to improve supplier collaboration, streamline contract negotiations, and make more informed, theory-driven decisions in an increasingly complex supply chain environment. 

Attend free-of-charge but register early to reserve your seat today!

Have questions? Reach out!

If you have questions about this webinar or any of our CAPS events, please send us a message.

Meet our presenter

Rui Yin
Associate Professor, Department of Supply Chain Management
Harold E Fearon Fellow of Purchasing Management
W.P. Carey School of Business at Arizona State University

Rui Yin is an Associate Professor and Assistant Chair in the Department of Supply Chain Management in the W.P. Carey School of Business at Arizona State University. Dr. Yin joined ASU in 2007 after receiving her PhD degree in Operations Management from the University of California, Los Angeles. Her research focuses on downstream demand management issues in retail operations, including pricing, inventory management, and consumer behavior; as well as upstream supply management issues such as sourcing and procurement strategies for firms to manage their multi-tier supply chains. She is a Harold E. Fearon Fellow of Purchasing Management for ASU CAPS Research, and her current projects include applying AI to procurement contract negotiations. Dr. Yin has published research papers in Management Science, Manufacturing & Service Operations Management, Production and Operations Management, Decision Sciences, European Journal of Operational Research, and International Journal of Production Economics. She also serves on the editorial board of the Journal of Business Logistics.